All work
Marketing technology / brand refresh

A sharper face for an Australian digital icon.

ClientTaguchi
LocationMelbourne, VIC
ServicesStrategy, Branding, Web design, Motion

The work

Inside the relaunch.

Refreshed Taguchi brand & logo
Refreshed Taguchi brand & logo
3D brand-element renders, image 1 of 4 3D brand-element renders, image 2 of 4 3D brand-element renders, image 3 of 4 3D brand-element renders, image 4 of 4
3D brand-element renders
A fresh, new website
A fresh, new website
Make the craft visible again, without dumbing any of it down.

Outcomes

What changed.

  1. 01Brand refresh
  2. 02Launch narrative
  3. 03Product craft made visible
The brief

Refresh the brand without flattening the intelligence that made Taguchi distinct.

The move

A punchier digital system, animated product moments, and a site direction built for marketers who want detail, not decoration.

The result

A sharper face for a platform with a real point of view and a long runway.

From the journal

Why we like Craft CMS

The thinking behind the CMS underneath this relaunch.

Read the musing

More work.

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